My product design and user experience expertise have been instrumental in delivering World-class user-centric UX Product solutions that resonate with all our clients' needs. Our collaborative efforts have brought to life innovative fintech products, leveraging a deep understanding of modular and responsive design systems to enhance user engagement and satisfaction.
As a Board Advisor for numerous startups, my strategic perspective is underpinned by a strategic vision and a commitment to fostering business growth for every team. We have successfully navigated the complexities of business development, transforming intricate design challenges into intuitive experiences that empower users and drive industry progress. My mission is to continue contributing to pioneering simple and indispensable products.
Career Portfolio
Enterprise Healthcare Eco-system design
Bold Simplification in Health
BCBSMA reimagined the digital landscape. This project was a masterpiece of digital strategy and execution until it hit the legacy server infrastructure. However, we created a molecular design system, including a headless, dynamic web architecture that could adapt to each device and monitor needs.
Results: We brought 1200 legacy sites into a handful with a clean and powerful navigation system—intuitive across devices.
Enterprise Iconic Language design
Iconic Language Development
Building an iconic language is a methodical approach to developing a visual experience, where the icon metaphors are used in an intuitive and globally considered way.
World-Class Global Ecommerce systems
Designing for Internationalization
Designing for Internationalization is the ultimate in design challenges. I have developed web, apps and enterprise software for as many as 15 languages since 1997. At Staples, all of Europe, china, Russia, brazil, and more - across 20 sites.
Professional
ethos
At the intersection of innovation and artistry, we craft designs that transcend mere aesthetics, offering a seamless blend of form and function. Our dedication to impeccable quality and timeless elegance ensures that each creation is not just a product, but a Product masterpiece tailored for your best users with discerning tastes.
