New Simplicify Studio Showcase
(app in our sandbox)
20+ Years. Thousands of Metaphors. Billions in Revenue.
I don’t just design "screens." I architect ecosystems that survive the chaos of global enterprise.
For over three decades, I’ve operated at the intersection of human psychology, technical architecture, and raw business strategy. I’ve turned $14B eCommerce engines into streamlined shopping experiences and condensed 1,200 fragmented legacy healthcare sites into a single, molecular design system.
Why hire me?
The Veteran Advantage: 75+ industry awards represent decades of solving "unsolvable" problems for brands like Citrix, Staples, and BCBSMA.
Technologist First: While others talk about Figma, I’m building AI-powered product workflows (Base44, Manus) to automate the "boring" so we can focus on the "brilliant."
Real Talk Design: I have zero patience for fluff. I believe in pragmatic, data-informed design that prioritizes user needs without ignoring the ROI.
Bridge Builder: I speak Design, Engineering, and C-Suite. Whether it’s 508/WCAG compliance or headless web architecture—I ensure the vision survives the build.
"I don't just solve problems; I simplify them until they disappear."
Award-winning Principal Product Designer, Pioneer in modular design systems, ADA/WCAG accessibility, AI-driven product workflows, and multi-platform experience strategy, with a track record of transforming legacy platforms into modern, scalable, revenue-driving solutions. Today, I combine deep UX mastery with AI application architecture and LLM-powered product development, building intelligent tools and workflows in Herk Technologies.
I help organizations accelerate innovation by merging human-centered design with AI-enhanced product creation. Board advisor to multiple startups, guiding founders on UX strategy, design systems, AI adoption, and product-market fit.
Software Skills: Adobe Suite, Sketch, Figma Make, FigJam, Claude, Base44, Stitch, Notebook llm, InVision, Axialis, Axure, MS Copilot 365, Notion, Manus, Clickup, Monday.com, Morae/Ovo (UX testing), Film Editing, Vantive/Perforce/Jira/Conf. (Build/bugs), CMS – OpenText RedDot, Interwoven. Wix/Base44, Webflow – AI webtools. Meshy, Nanobanana – AI App tools. AI Tools: Proficient in building AI-powered apps and the latest productivity platforms including; Claude, ChatGPT, Kimi, DALL·E, Stitch, Manus, Adobe Firefly, Runway ML (video editing), OpenClaw, and Notion AI for content creation and workflow automation.
Relevant UX & Consulting Expertise: Highly adaptable across all business levels, specializing in ADA-compliant design for accessibility (508/WCAG 2+ AA). SIOP, AI-Readiness, Ergo, Extensive experience in adaptive and responsive app/website and CMS design, including standardizing UI and IA, localizing user experiences, and developing comprehensive style guides and component libraries for full product ecosystems.
Bold Simplification in Health
BCBSMA reimagined the digital landscape. This project was a masterpiece of digital strategy and execution until it hit the legacy server infrastructure. However, we created a molecular design system, including a headless, dynamic web architecture that could adapt to each device and monitor needs.
Results: We brought 1200 legacy sites into a handful with a clean and powerful navigation system—intuitive across devices.
Iconic Language Development
Building an iconic language is a methodical approach to developing a visual experience, where the icon metaphors are used in an intuitive and globally considered way.
Designing for Internationalization
Designing for Internationalization is the ultimate in design challenges. I have developed web, apps and enterprise software for as many as 15 languages since 1997. At Staples, all of Europe, china, Russia, brazil, and more - across 20 sites.
Professional
ethos
We design clear, attractive interfaces that address genuine user needs while achieving business objectives. We solve problems through logical thinking, empathize deeply with users, and create modular, responsive design systems complete with well-documented component libraries. We conduct user research, define cohesive brand strategy, and lead marketing innovation—taking full ownership of our work and consistently delivering results that exceed expectations.
See New Simplicify Studio App and Herk Teck Labs App!
