‘I am seeking positions that will leverage my extensive expertise in UX Product Design and Brand/Marketing Innovation. I have a strong background in Enterprise software product design across Cloud, SaaS, Mobile, Web, and Enterprise Design Systems.
Award-winning Principal Product Designer, App Architect and UX Executive with 20+ years of experience shaping global digital ecosystems, leading design organizations, and architecting enterprise-scale product systems. A pioneer in modular design systems, ADA/WCAG accessibility, AI-driven product workflows, and multi-platform experience strategy, with a track record of transforming legacy platforms into modern, scalable, revenue-driving solutions. Today, I combine deep UX mastery with AI application architecture and LLM-powered product development, building intelligent tools and workflows using Base44, Manus, Stitch, Notebook LLMs, Claude Coder, Figma Maker, ClickUp, Monday.com, and Herk Technologies. I help organizations accelerate innovation by merging human-centered design with AI-enhanced product creation. Board advisor to multiple startups, guiding founders on UX strategy, design systems, AI adoption, and product-market fit.
Software Skills: Adobe Suite, Sketch, Figma Make, FigJam, Claude, Base44, Stitch, Notebook llm, InVision, Axialis, Axure, MS Copilot 365, Notion, Manus, Clickup, Monday.com, Morae/Ovo (UX testing), Film Editing, Vantive/Perforce/Jira/Conf. (Build/bugs), CMS – OpenText RedDot, Interwoven. Wix/Base44, Webflow – AI webtools. Meshy, Nanobanana – AI App tools.
AI Tools: Proficient in building AI-powered apps and the latest productivity platforms including; Claude, ChatGPT, Kimi, DALL·E, Stitch, Manus, Adobe Firefly, Runway ML (video editing), OpenClaw, and Notion AI for content creation and workflow automation.
Relevant UX & Consulting Expertise: Highly adaptable across all business levels, specializing in ADA-compliant design for accessibility (508/WCAG 2+ AA). SIOP, AI-Readiness, Ergo, Extensive experience in adaptive and responsive app/website and CMS design, including standardizing UI and IA, localizing user experiences, and developing comprehensive style guides and component libraries for full product ecosystems.
Enterprise Healthcare Eco-system design
Bold Simplification in Health
BCBSMA reimagined the digital landscape. This project was a masterpiece of digital strategy and execution until it hit the legacy server infrastructure. However, we created a molecular design system, including a headless, dynamic web architecture that could adapt to each device and monitor needs.
Results: We brought 1200 legacy sites into a handful with a clean and powerful navigation system—intuitive across devices.
Enterprise Iconic System Design
Iconic Language Development
Building an iconic language is a methodical approach to developing a visual experience, where the icon metaphors are used in an intuitive and globally considered way.
World-Class Global Ecommerce systems
Designing for Internationalization
Designing for Internationalization is the ultimate in design challenges. I have developed web, apps and enterprise software for as many as 15 languages since 1997. At Staples, all of Europe, china, Russia, brazil, and more - across 20 sites.
Professional
ethos
We design clear, attractive interfaces that address genuine user needs while achieving business objectives. We solve problems through logical thinking, empathize deeply with users, and create modular, responsive design systems complete with well-documented component libraries. We conduct user research, define cohesive brand strategy, and lead marketing innovation—taking full ownership of our work and consistently delivering results that exceed expectations.
