I am seeking positions that leverage my extensive experience in UX product design and brand/marketing innovation. I have a strong background in software product design across Cloud, SaaS, Mobile, Web, and Enterprise Systems. My strengths include analytical problem-solving, user empathy, and aligning design with business goals. I specialize in modular, responsive design systems and maintain libraries in tools like Figma, Sketch, Axure, Supernova, Storybook, Miro, and Confluence to deliver effective components and patterns
As a board advisor to several startups, I bring a strategic, growth-focused perspective and practical experience guiding product direction. I turn complex design challenges into simple, accessible experiences and remain committed to creating useful, lasting products that people rely on.
Enterprise Healthcare Eco-system design
Bold Simplification in Health
BCBSMA reimagined the digital landscape. This project was a masterpiece of digital strategy and execution until it hit the legacy server infrastructure. However, we created a molecular design system, including a headless, dynamic web architecture that could adapt to each device and monitor needs.
Results: We brought 1200 legacy sites into a handful with a clean and powerful navigation system—intuitive across devices.
Enterprise Iconic system design
Iconic Language Development
Building an iconic language is a methodical approach to developing a visual experience, where the icon metaphors are used in an intuitive and globally considered way.
World-Class Global Ecommerce systems
Designing for Internationalization
Designing for Internationalization is the ultimate in design challenges. I have developed web, apps and enterprise software for as many as 15 languages since 1997. At Staples, all of Europe, china, Russia, brazil, and more - across 20 sites.
Professional
ethos
We design clear, attractive interfaces that address genuine user needs while achieving business objectives. We solve problems through logical thinking, empathize deeply with users, and create modular, responsive design systems complete with well-documented component libraries. We conduct user research, define cohesive brand strategy, and lead marketing innovation—taking full ownership of our work and consistently delivering results that exceed expectations.
