We blend rigorous strategic thinking with deep consumer empathy to create design solutions that move business metrics and delight real customers. Our design philosophy centers on understanding human needs and business goals, then translating both into elegant, usable, and scalable experiences.
As a board advisor to several startups, I bring a strategic, growth-focused perspective and practical experience guiding product direction. I turn complex design challenges into simple, accessible experiences and remain committed to creating useful, lasting products that people rely on.
Career Portfolio
Enterprise Healthcare Eco-system design
Bold Simplification in Health
BCBSMA reimagined the digital landscape. This project was a masterpiece of digital strategy and execution until it hit the legacy server infrastructure. However, we created a molecular design system, including a headless, dynamic web architecture that could adapt to each device and monitor needs.
Results: We brought 1200 legacy sites into a handful with a clean and powerful navigation system—intuitive across devices.
Enterprise Iconic Language design
Iconic Language Development
Building an iconic language is a methodical approach to developing a visual experience, where the icon metaphors are used in an intuitive and globally considered way.
World-Class Global Ecommerce systems
Designing for Internationalization
Designing for Internationalization is the ultimate in design challenges. I have developed web, apps and enterprise software for as many as 15 languages since 1997. At Staples, all of Europe, china, Russia, brazil, and more - across 20 sites.
Professional
ethos
At the intersection of innovation and artistry, we craft designs that transcend mere aesthetics, offering a seamless blend of form and function. Our dedication to impeccable quality and timeless elegance ensures that each creation is not just a product, but a Product masterpiece tailored for your best users with discerning tastes.
