I am seeking positions that leverage my extensive experience in UX product design and brand/marketing innovation. I have a strong background in software product design across Cloud, SaaS, Mobile, Web, and Enterprise Systems. My strengths include analytical problem-solving, user empathy, and aligning design with business goals. I specialize in modular, responsive design systems and maintain libraries in tools like Figma, Sketch, Axure, Supernova, Storybook, Miro, and Confluence to deliver effective components and patterns
As a board advisor to several startups, I bring a strategic, growth-focused perspective and practical experience guiding product direction. I turn complex design challenges into simple, accessible experiences and remain committed to creating useful, lasting products that people rely on.
Enterprise Healthcare Eco-system design
Bold Simplification in Health
BCBSMA reimagined the digital landscape. This project was a masterpiece of digital strategy and execution until it hit the legacy server infrastructure. However, we created a molecular design system, including a headless, dynamic web architecture that could adapt to each device and monitor needs.
Results: We brought 1200 legacy sites into a handful with a clean and powerful navigation system—intuitive across devices.
Enterprise Iconic system design
Iconic Language Development
Building an iconic language is a methodical approach to developing a visual experience, where the icon metaphors are used in an intuitive and globally considered way.
World-Class Global Ecommerce systems
Designing for Internationalization
Designing for Internationalization is the ultimate in design challenges. I have developed web, apps and enterprise software for as many as 15 languages since 1997. At Staples, all of Europe, china, Russia, brazil, and more - across 20 sites.
Professional
ethos
I design attractive, useful interfaces that prioritize real user needs and measurable business goals. I solve problems analytically, empathize deeply with users, and create modular, responsive design systems supported by clear component libraries and thorough documentation. I conduct user research, shape brand architecture, and pursue innovation in marketing, all driven by a personal commitment to over-deliver and take full ownership of every project I undertake.
